Kein Fotograf, nur ein Prompt: 6 Kampagnen-Fotos von dir
Fotos wie aus einer Modekampagne, ohne Studio und ohne Fotografen: Vogelperspektive auf rotem Samt, Froschperspektive vor blauem Himmel, Spiegelung in der Pfütze. Hier sind meine sechs Prompts zum Kopieren, mit Platzhaltern für dein Gesicht.
6 Min Lesezeit
David Koch · aktualisiert am 25.10.2026
Ein Kampagnen-Look entsteht nicht durch teure Technik, sondern durch drei Entscheidungen: eine ungewöhnliche Perspektive, hartes natürliches Licht und genau eine kräftige Farbe im Bild. Genau das steht in jedem dieser Prompts, dazu dein Gesicht als feste Vorlage.
Zwei Regeln vorab
Nur mit deinem eigenen Gesicht oder mit schriftlicher Einwilligung der Person. Und KI-Bilder immer als KI kennzeichnen, zum Beispiel „Mit KI erstellt“ im Bild oder als Label beim Hochladen.
So gehts in drei Schritten
15 bis 8 echte Fotos von dir anhängen: frontal, Dreiviertel, Profil, einmal Ganzkörper. Nimmt dein Werkzeug höchstens 5 Bilder, leg mehrere Fotos zu einem Kontaktbogen zusammen.
2Einen Prompt kopieren und alles in [ECKIGEN KLAMMERN] ersetzen: dein Gesicht, deine Statur, dein Outfit, deine Akzentfarbe.
3Zwei Varianten erzeugen, Format 4:5, und die nehmen, die dir am ähnlichsten sieht. Hände, Finger und Accessoires prüfen.
Die Prompts sind auf Englisch, weil die Bildmodelle damit am genauesten arbeiten. Sie funktionieren in ChatGPT und in jedem Bildmodell, das mehrere Referenzfotos annimmt.
1. Travertin und Palmenschatten
Das Cover aus dem Karussell. Von oben, harte Mittagssonne, Palmenschatten über dir und dem Boden, ein einziger Farbtupfer daneben. Schwierigkeit: leicht.
Prompt: Travertin von oben
IDENTITY LOCK: Take x = the person in the attached reference photos (all the same real person). Take x's images as single source of truth and do not change anything about x: [face shape], [hair], [eye colour], [beard or no beard], [skin], [build and height]. Do not widen, age or beautify the face. [Your fixed accessory, or: no watch, no glasses, no jewellery.]
EXPRESSION: natural and relaxed exactly like the real photos, eyes normally open, mouth closed or a subtle closed-mouth smile.
Create one standalone photorealistic editorial photograph, vertical 4:5.
SIGNATURE OUTFIT (identical in every scene): [e.g. plain black crew-neck T-shirt, wide light beige trousers, white leather sneakers]. Plain clothing without logos, prints or text.
SCENE: x on a vast floor of pale cream travertine stone tiles in bright midday sun, a single round [ACCENT COLOUR] side table with a glass of water next to x. Camera: top-down bird's-eye view from directly above, diagonal composition. Pose: x lies relaxed on the back diagonally across the floor, one knee bent, one hand resting on the chest, calm direct gaze up into the lens.
COLOUR ACCENT: the [ACCENT COLOUR, e.g. gold-yellow #FACF39] side table, the only saturated colour in the image.
LIGHT: hard midday sun, crisp graphic shadows of palm fronds across the floor and the body.
PALETTE: HEX VALUES: ["#f4f1e8", "#e6dccb", "#c9b49a", "#7d6c55", "[ACCENT HEX]", "#1c1a15"].
Natural face exactly like the real photos, believable body weight, realistic anatomy, five fingers on each hand, both arms complete and natural.
Real skin texture with pores and fine lines, no retouching.
CAMERA: shot on a full-frame camera with a 35mm lens, minimal depth of field, editorial photography, visible 35mm film grain, slightly faded analog colour, fashion campaign photograph, not a render.
NEGATIVE: no text, no letters, no logos, no watermark, no frame, no split image, not a collage. One single continuous image.
2. Roter Samt von oben
Du liegst quer über einem roten Samtsofa, fotografiert von der Decke. Der Samt trägt das Bild, alles andere bleibt dunkel. Schwierigkeit: leicht.
Prompt: Samtsofa von oben
IDENTITY LOCK: Take x = the person in the attached reference photos (all the same real person). Take x's images as single source of truth and do not change anything about x: [face shape], [hair], [eye colour], [beard or no beard], [skin], [build and height]. Do not widen, age or beautify the face. [Your fixed accessory, or: no watch, no glasses, no jewellery.]
EXPRESSION: natural and relaxed exactly like the real photos, eyes normally open, mouth closed or a subtle closed-mouth smile.
Create one standalone photorealistic editorial photograph, vertical 4:5.
SIGNATURE OUTFIT (identical in every scene): [e.g. plain black crew-neck T-shirt, wide light beige trousers, white leather sneakers]. Plain clothing without logos, prints or text.
SCENE: x on a long deep red-orange velvet sofa placed diagonally on a dark charcoal stone floor. Camera: top-down bird's-eye view from directly above, slightly off-centre. Pose: x lies lengthwise across the sofa, one arm on the backrest, one leg bent, calm gaze up into the lens.
COLOUR ACCENT: the deep red-orange velvet sofa (#C2412D), the only saturated colour; velvet shows real pile, creases and sheen.
LIGHT: hard warm afternoon sunlight from the right, bright patches and deep soft shadows.
PALETTE: HEX VALUES: ["#0f0e0b", "#201a14", "#4a3a28", "#C2412D", "#c9b49a", "#f4f1e8"].
Natural face exactly like the real photos, believable body weight, realistic anatomy, five fingers on each hand, both arms complete and natural.
Real skin texture with pores and fine lines, no retouching.
CAMERA: shot on a full-frame camera with a 35mm lens, minimal depth of field, editorial photography, visible 35mm film grain, slightly faded analog colour, fashion campaign photograph, not a render.
NEGATIVE: no text, no letters, no logos, no watermark, no frame, no split image, not a collage. One single continuous image.
3. Froschperspektive vor blauem Himmel
Die Kamera liegt fast auf dem Boden und schaut an dir hoch. Weiße Wand, tiefblauer Himmel, ein Schirm in deiner Akzentfarbe. Wirkt wie eine Modekampagne. Schwierigkeit: mittel.
Prompt: Froschperspektive
IDENTITY LOCK: Take x = the person in the attached reference photos (all the same real person). Take x's images as single source of truth and do not change anything about x: [face shape], [hair], [eye colour], [beard or no beard], [skin], [build and height]. Do not widen, age or beautify the face. [Your fixed accessory, or: no watch, no glasses, no jewellery.]
EXPRESSION: natural and relaxed exactly like the real photos, eyes normally open, mouth closed or a subtle closed-mouth smile.
Create one standalone photorealistic editorial photograph, vertical 4:5.
SIGNATURE OUTFIT (identical in every scene): [e.g. plain black crew-neck T-shirt, wide light beige trousers, white leather sneakers]. Plain clothing without logos, prints or text.
SCENE: x in front of a plain white modernist concrete wall against a clear deep blue sky. Camera: extreme low angle worm's-eye view from the ground near the feet, looking up, wide 24mm feel. Pose: x stands tall and relaxed, one hand in the pocket, the other loosely holding a closed [ACCENT COLOUR] umbrella against the shoulder, looking down past the camera.
COLOUR ACCENT: the closed [ACCENT COLOUR] umbrella, the only saturated colour.
LIGHT: bright hard late-morning sun from the upper left, crisp shadow on the white wall.
PALETTE: HEX VALUES: ["#1f4e8c", "#3b6fb6", "#f4f1e8", "#c9b49a", "[ACCENT HEX]", "#1c1a15"].
Natural face exactly like the real photos, believable body weight, realistic anatomy, five fingers on each hand, both arms complete and natural.
Real skin texture with pores and fine lines, no retouching.
CAMERA: shot on a full-frame camera with a 35mm lens, minimal depth of field, editorial photography, visible 35mm film grain, slightly faded analog colour, fashion campaign photograph, not a render.
NEGATIVE: no text, no letters, no logos, no watermark, no frame, no split image, not a collage. One single continuous image.
4. Spiegelung in der Pfütze
Ein nasses Dach nach Regen, Abendsonne, du auf einem Klappstuhl und dein Spiegelbild in der Pfütze darunter. Mein Lieblingsbild. Schwierigkeit: mittel.
Prompt: Spiegelung
IDENTITY LOCK: Take x = the person in the attached reference photos (all the same real person). Take x's images as single source of truth and do not change anything about x: [face shape], [hair], [eye colour], [beard or no beard], [skin], [build and height]. Do not widen, age or beautify the face. [Your fixed accessory, or: no watch, no glasses, no jewellery.]
EXPRESSION: natural and relaxed exactly like the real photos, eyes normally open, mouth closed or a subtle closed-mouth smile.
Create one standalone photorealistic editorial photograph, vertical 4:5.
SIGNATURE OUTFIT (identical in every scene): [e.g. plain black crew-neck T-shirt, wide light beige trousers, white leather sneakers]. Plain clothing without logos, prints or text.
SCENE: x on a flat rooftop after rain at golden hour, a wide still puddle on dark wet concrete, an [ACCENT COLOUR] folding chair. Camera: very low angle just above the puddle surface so that x and the mirror reflection both appear, the reflection fills the lower half. Pose: x sits on the folding chair, forearms on the knees, hands loosely together, looking to the side into the low sun.
COLOUR ACCENT: the [ACCENT COLOUR] folding chair, the only saturated colour.
LIGHT: low warm golden-hour sun from the left as rim light, soft glow, a few clouds. The reflection is slightly darker and rippled at the edges.
PALETTE: HEX VALUES: ["#0f0e0b", "#2b2a27", "#5a5650", "#c9925a", "[ACCENT HEX]", "#f4f1e8"].
Natural face exactly like the real photos, believable body weight, realistic anatomy, five fingers on each hand, both arms complete and natural.
Real skin texture with pores and fine lines, no retouching.
CAMERA: shot on a full-frame camera with a 35mm lens, minimal depth of field, editorial photography, visible 35mm film grain, slightly faded analog colour, fashion campaign photograph, not a render.
NEGATIVE: no text, no letters, no logos, no watermark, no frame, no split image, not a collage. One single continuous image.
5. Schattenstreifen
Harte Sonne durch eine Jalousie, Streifen über Gesicht, Shirt und Wand. Hier lohnt es sich besonders, deine Statur genau zu beschreiben. Schwierigkeit: mittel.
Prompt: Schattenstreifen
IDENTITY LOCK: Take x = the person in the attached reference photos (all the same real person). Take x's images as single source of truth and do not change anything about x: [face shape], [hair], [eye colour], [beard or no beard], [skin], [build and height]. Do not widen, age or beautify the face. [Your fixed accessory, or: no watch, no glasses, no jewellery.]
EXPRESSION: natural and relaxed exactly like the real photos, eyes normally open, mouth closed or a subtle closed-mouth smile.
Create one standalone photorealistic editorial photograph, vertical 4:5.
SIGNATURE OUTFIT (identical in every scene): [e.g. plain black crew-neck T-shirt, wide light beige trousers, white leather sneakers]. Plain clothing without logos, prints or text.
SCENE: x in a bare white plaster room, hard sun falling through a window with wooden blinds. Camera: eye level, frontal and symmetrical, from the knees up. Pose: x sits upright with relaxed shoulders on an [ACCENT COLOUR] cube, forearms on the thighs, hands loosely clasped, calm look slightly past the lens, bold stripes of light and shadow across face, shirt and wall.
COLOUR ACCENT: the [ACCENT COLOUR] cube, the only saturated colour.
LIGHT: hard direct sunlight through the blinds, high-contrast graphic stripes.
PALETTE: HEX VALUES: ["#f4f1e8", "#d9d2c4", "#8a8276", "#2b2a27", "[ACCENT HEX]", "#0f0e0b"].
BODY: [your build exactly like your body photos, e.g. lean athletic, not bulky].
Natural face exactly like the real photos, believable body weight, realistic anatomy, five fingers on each hand, both arms complete and natural.
Real skin texture with pores and fine lines, no retouching.
CAMERA: shot on a full-frame camera with a 35mm lens, minimal depth of field, editorial photography, visible 35mm film grain, slightly faded analog colour, fashion campaign photograph, not a render.
NEGATIVE: no text, no letters, no logos, no watermark, no frame, no split image, not a collage. One single continuous image.
6. Leerer Pool
Ein trockener Pool mit türkisen Fliesen, ein orangefarbener Schwimmring, du liegst auf der Seite. Die Fugen führen das Auge. Schwierigkeit: leicht.
Prompt: Leerer Pool
IDENTITY LOCK: Take x = the person in the attached reference photos (all the same real person). Take x's images as single source of truth and do not change anything about x: [face shape], [hair], [eye colour], [beard or no beard], [skin], [build and height]. Do not widen, age or beautify the face. [Your fixed accessory, or: no watch, no glasses, no jewellery.]
EXPRESSION: natural and relaxed exactly like the real photos, eyes normally open, mouth closed or a subtle closed-mouth smile.
Create one standalone photorealistic editorial photograph, vertical 4:5.
SIGNATURE OUTFIT (identical in every scene): [e.g. plain black crew-neck T-shirt, wide light beige trousers, white leather sneakers]. Plain clothing without logos, prints or text.
SCENE: x in an empty dry outdoor swimming pool with pale turquoise square tiles, a red-orange inflatable swim ring next to x. Camera: top-down bird's-eye view from directly above. Pose: x lies on the side on the tiles, propped on one elbow, head resting on the hand, looking calmly up into the lens.
COLOUR ACCENT: the red-orange swim ring (#E0502F), the only saturated colour.
LIGHT: hard bright midday sun, a sharp diagonal shadow of the pool edge across one corner.
PALETTE: HEX VALUES: ["#9fd3cf", "#c8e6e1", "#f4f1e8", "#E0502F", "#2b2a27", "#c9b49a"].
Natural face exactly like the real photos, believable body weight, realistic anatomy, five fingers on each hand, both arms complete and natural.
Real skin texture with pores and fine lines, no retouching.
CAMERA: shot on a full-frame camera with a 35mm lens, minimal depth of field, editorial photography, visible 35mm film grain, slightly faded analog colour, fashion campaign photograph, not a render.
NEGATIVE: no text, no letters, no logos, no watermark, no frame, no split image, not a collage. One single continuous image.
Drei Tipps aus meinen Läufen
Ein Akzent pro Bild: eine kräftige Farbe, alles andere gedeckt. Das macht den Kampagnen-Look.
Statur ausschreiben. Sonst macht die KI dich gern kräftiger, als du bist. Beschreib deinen Körperbau so, wie ihn deine Fotos zeigen.
Wie du in jedem Bild derselbe bleibst, steht im Realismus-Prompt. Und Blickwinkel, die keine echte Kamera schafft, findest du bei den unmöglichen Kameras.
1Etappe 1: Das KennenlernenDu und dein Assistent redet miteinander, bevor irgendetwas eingerichtet wird.
2Etappe 2: Die EinarbeitungDein Assistent lernt deinen Betrieb und deine Schreibe, bevor etwas passiert.
3Etappe 3: Der ProbelaufDein Assistent legt dir eine fertige Arbeit vor, bevor du einen Cent ausgibst.
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